Sunday, January 15, 2012
Local media: Lost opportunities
Dear WANE-TV Newschannel 15:
You are missing, I believe, a huge marketing opportunity in the bad-beard department, given the excellent clean-shaven-ness of Chief Meteorologist Jonathan Condor.
For example, 'Watch the weather report with the meteorologist with a face as smooth as your neighbors' newly snow-blown driveway!' or
'Watch the weather with your eyes wide open!' or
'Watch the weather that does not cause you to send your children from the room!' or,
perhaps most effective "Watch the weather that does not give you the willies!'