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Wednesday, August 6, 2008

Vera Bradley Breaking News

"FORT WAYNE (WANE) - NewsChannel 15 has just learned Vera Bradley will have another outlet sale this year, this time in the fall!

"The following information was provided by Vera Bradley

"Vera Bradley will host a Fall Outlet sale at the Memorial Coliseum this October. Deep discounts on handbags, luggage and accessories will be offered throughout the event.

" 'Our hope is that the Vera Bradley Fall Outlet Sale makes a strong impact on Fort Wayne's economy by bringing visitors, tourists and funds into the city. We are excited to be able to provide our consumers discounted product at a time when families are closely watching their spending,' says Jill Nichols, Vera Bradley chief operating officer.

"Vera Bradley Fall Sale

"(Free Admission, no tickets necessary)

"Thursday, Oct 2

"8:00 a.m. - 8:00 p.m.

"Friday, Oct 3

"8:00 a.m. - 8:00 p.m.

"Saturday, Oct 4

"8:00 a.m. - 5:00 p.m.

"A $2,500-per-person limit will be strictly enforced in order to curb resale of product and to assure consumers can enjoy shopping. Please visit www.verabradley.com for more information."

Just an idea--why not make this an even bigger deal city-wide? Why not add special downtown "welcome to Ft. Wayne" events, or music, or food, or even something at Headwaters, for visitors and shoppers coming in to Fort Wayne for a day? Shuttles, tours, free/reduced admission to museums and other venues? Why look this gift horse in the mouth?

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