Pages

Monday, May 14, 2007

A Newspaper Chain Sees Its Future, And It's Online and Hyper-Local - washingtonpost.com

"The chain's papers are redirecting their newsrooms to focus on the Web first, paper second. Papers are slashing national and foreign coverage and beefing up "hyper-local," street-by-street news. They are creating reader-searchable databases on traffic flows and school class sizes. Web sites are fed with reader-generated content, such as pictures of their kids with Santa. In short, Gannett -- at its 90 papers, including USA Today -- is trying everything it can think of to create Web sites that will attract more readers."

Wow, go read this ... interesting stuff for newspaper readers, people worried about newspapers, and people who think/know that the web is the future of news"papers":

Microsoft Chairman Bill Gates laid out his vision of the future of media last week, and painted a grim picture of the transition for traditional media.
"We're saying newspapers will go online, and there will be massive innovation that comes out of that," Gates said. "We're saying that TV, the biggest ad market in the world, will completely go online and have the kind of targeting interaction that you only get out on the Web today.
"As dramatic as things happening on the Web are, that's actually what all advertising ... will be in the future....
"I have a lot of friends in the newspaper industry and, of course, this is a tough, wrenching change for them, because the number of people who actually buy, subscribe to the newspaper and read it has started an inexorable decline," he said.

No comments:

Post a Comment